Saul Bass

Bass is regarded and I have formed the opinion that he is and was the designer who revolutionized the design of film title sequences, beginning with Otto Preminger's Carmen Jones. He pioneered the use of animation techniques to achieve a range of psychological and emotional effects unobtainable with straight type. when Saul Bass collaborated with Otto Preminge for his controversial movie A Man With A Golden Arm Preminger wanted his audience to see the movie titles as an intergrated part of the film and it was Bass's job to do exactly that. Bass's titles featured an animated black paper-cut-out of a heroin addicts arm, knowing its powerful effect and portrail of addiction.

The titles for that movie siginfied the reinvention of the movie title as an art form.

Bass has really stood out to me from the list of artist/designers that I have explored as his work seems to be a mile stone/turning point in the new emerging industry of title sequence design. He has been an influential designer to many of the designers I have studied, some have become his succesor in the production of the title sequence. which are movies within the,selves and yet are perfectly linked to there content. He used new innovative designs and techniques whihc gave him that edge amongst the film title industry. Bass was an unknow name to me until Idiscovered that I had heard of or actually seem some of his works and have grown a real interest into this area of design.